Expertise
Achievements
- Co-Founder of Tattvam Media, scaling enterprise campaigns for Adani, HFCL, BEML, Avaada, and Exicom over 10+ years
- Co-Founder of the Academy of Digital Marketing, training B2B marketers across India
Content
Most LinkedIn outreach advice was written for SaaS sales cycles measured in weeks. Government procurement cycles are measured in fiscal
Every sales professional knows the frustration intimately well. You find a great prospect. You reach out. They respond positively. And
In the competitive landscape of modern sales and marketing, understanding your return on investment (ROI) isn’t just a nice-to-have metric—it’s
You’ve sent the connection request. They accepted. And then… nothing. Sound familiar? Most professionals collect LinkedIn connections the same way
Most sales teams evaluate B2B prospecting tools the wrong way. They compare feature lists, get dazzled by the size of
LinkedIn outreach has fundamentally changed how B2B sales teams generate pipeline. What started as a platform for professional networking has
Every company needs a plan for growth. But the real debate inside most B2B boardrooms and startup strategy sessions is
Key Takeaways Profiles with a professional photo receive 14x more views and 36x more messages than those without one (LinkedIn,
Selling into biotech and life sciences has never been a straightforward exercise. You’re not calling someone who needs new software
Public relations has always been about relationships. Getting the right story in front of the right journalist, building trust with